McDermma

McDermma
Female 28 y.o.

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  • McDermma
    Five Digital Marketing Tips for Small Business Owners A few years ago, digital marketing was a nice-to-have but many small businesses got by without it by relying on word-of-mouth and traditional forms of advertising. Today, that no longer works because consumers go straight so a search engine on their mobile phone when they need to find something. Small businesses that haven’t invested in digital marketing won’t get seen and their competitors will get all the business. Here are five digital marketing tips that small business owners need to know. Focus on local If you’re a local business (not online) that depends on people in the community visiting your store, then you really need to make sure that your business is being found by locals. That means your website’s title tags and meta descriptions should include the name of the city or town you’re located in. That way, when people search for a type of business in your city, your site will be more likely to show up on the first page of the search results. Also make sure you’re on any relevant directories like Google My Business and Yelp. They’re free and they’ll help you get more business since people often use these directories to find local businesses and read reviews. Optimize for mobile More than half of your web traffic will originate from mobile devices like smartphones and tablets. You want to make sure that your website is optimized for mobile devices and that mobile load times are fast as well. A negative experience trying to load or navigate a site not optimized for mobile will send potential customers to your competition. Try SMS marketing You don’t have to be a big company to invest in SMS marketing. Bulk SMS platforms are easily scalable so it can be as big or as small as you need it to be. Register a shortcode and keyword to simplify the opt-in process. Find ways to get permission from regular customers to send them text messages. You can do this at the point of sale in-store or at online checkout. You can also use SMS to send appointment reminders and shipment notifications. SMS is a great way to set up a loyalty club where your regular customers can be notified of exclusive deals just for them. Start building a social media presence Social media marketing is free to get started with but you also have the option to invest money if you want to sponsor posts so that people who don’t follow you on a given platform can still see your content. If you regularly post interesting content and if you’re quick to respond to customers who engage with your content or message you on the social media platform, you’ll eventually establish a good social media following who will do some of your marketing for you for free by sharing your page with their friends. Keep track of ROI and other metrics Key performance indicators can help you measure the effectiveness of your various mobile marketing efforts. There are plenty of tools that help you keep track of important metrics. Of course the most important metric regardless of channel is going to be your return on investment. Keep track of what you’re spending and what you’re making in return to determine how you want to allocate your marketing budget in the future across different channels. As you test new strategies and pay attention to the results, you can continuously fine tune your digital marketing strategy to make it more effective for your small business. Mobile Technology News brought to you by biztexter .com Source: smallbiztrends .com/2017/09/digital-marketing-tips-small-buisness.html Tags: mobile marketing, mobile marketing tips, SMS marketing, text message marketing, business textingFive Digital Marketing Tips for Small Business Owners A few years ago, digital marketing was a nice-to-have but many small businesses got by without it by relying on word-of-mouth and traditional forms of advertising. Today, that no longer works because consumers go straight so a search engine on ...See more
    Sep 26
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  • McDermma
    How to Create the Perfect Landing Page: Six Tips


    You’ve already built a loyal fan base through an SMS campaign. You’ve got a perfectly crafted text message
    complete with a link to your new website and you’re ready to send it to your mobile subscribers. It’s the deal
    channel for driving web traffic since SMS boasts a 36% click-through rate (roughly ten times better than the
    click-through rate for email). But there is still one thing you need to take care of. You need to make sure that the landing page on your website is ready for all the mobile web traffic you’ll be getting. A poorly designed landing page won’t get you the conversion rate you’re hoping for so consider the following six tips for creating the perfect landing page.

    Blazing fast load times

    Load times have a huge impact on bounce rate (the percentage of people who leave your page without clicking on anything after they arrive there). How fast your page loads is important for all website visitors but especially your mobile ones since they have less patience than their non-mobile counterparts. Since this is an SMS campaign you’re running, everyone reaching this landing page is a mobile visitor. There are several things you can do to keep load times as short as possible to minimize the chance of visitors giving up before the page loads.

    Mobile friendly design

    Mobile friendly websites aren’t just traditional websites scaled down for smaller screens. The way information is displayed and the ease of navigation have to be completely different. The cheaper option is a responsive design layout which most website building platforms already use. This allows your website to adapt according to the device being used to access it. An even better option, though, if you can afford it, is a dedicated mobile version of your site that is designed top to bottom for mobile users. Either option is better than sending mobile users to a desktop website they can’t read or navigate easily.

    Make use of heatmaps

    Heatmaps are an analytics tool that help you track the mouse cursor or finger on your landing page. Since website visitors’ eyes typically follow their cursor (or finger), heatmaps tell you where visitors are spending most of their time looking. We already know that website visitors’ eyes typically follow an “E” shape. They scan the title at the top of the page, then skim down the left margin until they find a line that’s interesting, which they’ll skim across, then down, then across, etc… But heatmaps can tell you more specifically if they’re looking in the place you want them to look. If there eyes aren’t finding their way to your call to action easily, it can tell you what elements of your landing page might be distracting.

    Don’t ask for too much

    Your call to action, whatever it is, shouldn’t ask too much of your site visitors. The more you ask, the less
    likely they are to do it. Get them to do one very simple task, like, enter their birthdate or email address and
    leave it at that. You’ll get a much better response this way.

    Use visuals wisely

    Mobile users are unlikely to read huge chunks of copy on a webpage. Your page will need some kind of visual
    elements whether it’s an infographic, an embedded video, an image, an interactive map or slideshow, or something else. Ask yourself if you’re throwing in the visual element just to have one or if it’s something that really complements the text on the page. Your landing page needs visual elements, but they also need to contribute something beyond just checking a box.

    Include one or two testimonials

    The landing page is an ideal spot for testimonials even if you have a page dedicated to them elsewhere on your website. Including just one or two, especially if they’re video testimonials can sway website visitors more than just about anything else since they see other real-life people sharing their positive experience with your brand.

    Mobile Technology News brought to you by biztexter .com

    Source: business2community .com/digital-marketing/5-tips-improve-conversion-rate-landing-page-01906794#D7xjSBfcbwU25lbl.97


    Tags: mobile marketing, mobile marketing tips, SMS marketing, text message marketing, mobile friendly web design
    How to Create the Perfect Landing Page: Six Tips


    You’ve already built a loyal fan base through an SMS campaign. You’ve got a perfectly crafted text message
    complete with a link to your new website and you’re ready to send it to your mobile subscribers. It’s the deal See more
    SMS Text Marketing - A.I. Chat Bot
    SMS Text Marketing - A.I. Chat Bot
    Fully Automated Text Message Marketing CRM System For Customer Service & Sales. PATENTED Mobile Messaging Chat Bot System for Businesses & Organizations
    Sep 12
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  • McDermma
    McDermma joined facekobo
    Sep 12
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